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ReuseMyBag App UX Case Study

Mobile App (2020)

UX/UI, Art Direction, Design

This is a UX project case study for my User Experience Design Course at General Assembly. The whole project lasted for almost 10 weeks. I was involved from research to designing the prototype, user testing and eventually coming up with a case study presentation, guided by the GA instructors along the way.
 

This project touched on an environmental issue of how plastic bags have been overly used in Singapore during groceries shopping trips. Through my proposed solution/initiative, I hope to find a solution to help Singaporeans reduce the usage on single-use plastic bags and use more reusable bags instead.
 

The solution involves both a physical reusable bag sharing station as well as a mobile application.

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