ReuseMyBag App UXD Case Study

Mobile App (2020)

UX/UI, Art Direction, Design

This is a UX project case study for my UXD Course at General Assembly. The whole project lasted for almost 10 weeks. I was involved from research to prototyping to user testing and coming up with a case study presentation

This project touches on an environmental issue of how plastic bags have been overly used in Singapore during groceries shopping trips. Through my proposed solution/initiative, I hope to find a solution to help Singaporeans reduce the usage on single-use plastic bags and use more reusable bags instead.

The project was done under the guidance of my course instructors and feedback from my fellow course mates.

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