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Mastercard_Tokenization_FSM_Casestudy.jpg

Mastercard Tokenization

Sales Marketing Kit (2023)

Art Direction, Powerpoint, Animation and Interactive Design


Creative Credits:
Executive Creative Director: Minzie Liyu
Senior Art Director: Jeffrey Mooi
Copywriter: Sharon Chan

Mastercard wants to create an informative cyber security solutions deck, targeted at acquirers and merchants by highlighting Mastercard’s experience and involvement with providing secure digital payment experiences to consumers, girded by a string understanding of consumers needs and a desire to protect consumers’ rights and interest.

 

We went with a creative theme that digital payment experiences should be smooth and seamless hence an art direction which features a more futuristic theme, coupled with smooth interactivity and transition to help bring the messaging across.

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