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JLL PRIME Rebranding

Branding & Identity (2021)

Branding, Art Direction, Digital Design

Creative Credits:

Creative Director (copy): Geraldine Oh

Senior Art Director: Jeffrey Mooi

Art Director: Sahiran Hamid

PRIME is a Hong Kong-based subsidiary of JLL. As a brand, PRIME is evolving into a new chapter–with a robust growth strategy and vision as well as a renewed sense of purpose. They are all about simplifying the buying, leasing, and renting process of property with a one-stop solution.

The tagline “Property made simple” positions PRIME very clearly as an easier way for businesses to access, acquire and gain value from their desired space.

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