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JLL Hong Kong

45th Anniversary

Campaign Visual (2018)

Art Direction, Logo Design

Creative Credits:

Creative Director: Mark Chung

Copywriter: Brian Johnsen

The JLL Hong Kong office celebrated 45 years of being in Hong Kong in 2018. To promote this anniversary, we came up with this idea about how JLL's success over the last 45 years in Hong Kong is based on their relationship with their clients and their own people - hence "Framing Our Success Together". The key visual depicts the past and present through the juxtaposition of a vintage Hong Kong photograph against a modern-day Hong Kong skyline. The logo consists of the numbers '45' written in traditional Chinese calligraphy brush stroke along with a red seal stamp of JLL, in Chinese characters.