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gyro Channel Your Power

Marketing Optimisation Playbook (2018)

Art Direction, Illustration

This playbook is used to articulate gyro’s Channel Service offering in a series of 8 high-impact initiatives. The design concept for this playbook is based on "Thinkers not fighters". Through propaganda-inspired design, we aim to show gyro’s understanding of the end-to-end partner challenge, but represented in a series of grounded initiatives that understand the need to drive tangible results in the short-term. This will resonate with vendors who need big picture marketing services support and partners who need to drive transformation through high-impact initiatives.