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Dentsu Aegis GDIC Project Infinity
Project Infinity Research AI Platform (2018)
UI/UX, Art Direction
Video Animation: Callison Neo
Through Project Infinity, GDIC takes on the opportunity to transform data into actionable insights with artificial intelligence to help craft growth strategies better. With the solution, users will be able to better understand consumers’ attitudes and behaviour, identify upcoming trends in consumer culture, as well as drivers of brands’ growth among others. Project Infinity has been rolled out to Dentsu Aegis Network’s offices in the US, the UK, Australia and Canada in December 2018.
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