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About me

I'm Jeffrey - a digital art director in Singapore who embraces ideas, design and technology. I graduated from Nanyang Polytechnic with a Diploma in Multimedia Information & Communication Technology. I started out as a web designer in local digital agencies, Active8 and Carbon Interactive and have since worked at OgilvyOne and Y&R Singapore. Currently I'm working at Merkle B2B (previously known as gyro) as a senior art director, specialising in B2B advertising.​ And I've also took time out to complete the User Experience Design course at General Assembly.


Having been in the advertising industry for about 15 years, I have worked on many projects from conceptualisation, branding, campaigns executions to UI/UX design. Clients whom I have worked with in recent years include Adobe, Microsoft, Epson, JLL, HP, KIA, Land Rover, BMW, CBRE, UOB, Singapore Navy, WDA, Singtel and M1.

I am familiar with most apps and software in the Adobe Creative Cloud as well as UX design tools like Sketch, Adobe XD, InVision and Marvel. Hit me up on LinkedIn if you wish to collaborate or if there's a new project or career opportunity.

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